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By:Erik Wolf
Published on 2014-01-22 by CreateSpace

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Since the formal founding of the food tourism industry in 2003, both business and consumer behavior have changed considerably. Economic crises notwithstanding, our industry has also begun to learn more about itself and mature. The World Food Travel Association, the world's leading authority on food and drink tourism, with a community of 18,000 professionals in 135 countries, brings to market a comprehensive food and drink tourism handbook for food, drink, travel and hospitality professionals. The book is designed to help practitioners cope with the myriad changes in our industry by providing many of the ideas and tools needed to succeed. This book addresses in detail issues relating to food and drink tourism strategy and tactics, product development and promotion, and includes countless examples, how-to lessons, and other helpful information for food, drink, travel and hospitality businesses of all types. The book is a collaborative effort by over 70 industry thought leaders in 24 countries – a truly global effort! While the book is written for the food, drink, travel and hospitality industries, the core foundation of the book is about the business case of food and drink and its interaction with the travel and hospitality industries. While not primarily intended for an academic audience, the book does contain discussion questions is suitable for classroom use.

This Book was ranked at 32 by Google Books for keyword Travel.

Book ID of Have Fork Will Travel's Books is 6UMenwEACAAJ, Book which was written byErik Wolfhave ETAG "op7KtYZCLcY"

Book which was published by CreateSpace since 2014-01-22 have ISBNs, ISBN 13 Code is 9781490533995 and ISBN 10 Code is 1490533990

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Book which have "542 Pages" is Printed at BOOK under CategoryTravel

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